As a native Texan, Chris Elley has always measured roadtrips by Whataburger stops. Some for a Whataburger and fries; others for a shake. He so loves Whataburger ketchup on roadtrips that he invented a way to safely stabilize the beloved condiment for all passengers to enjoy in any vehicle with a cup holder.
An average Whataburger drive-thru has about 420 feet of glorious, smooth pavement, but it connects to roughly 22 billion feet of brutal, unforgiving road with all sorts of unexpected stops, go’s, dips, curves and bumps.
The patent-pending Whatasauce holder perfectly balances Whataburger ketchup, or even its beautifully round brethren such as Honey BBQ and Buffalo.
After hundreds of miles of successful, real-world prototype use, the Whatasauce holder is ready to come home to Whataburger. The Whatasauce promises to be a one-of-a-kind intellectual property never seen in the American restaurant industry and clamoring to get into the hands, uh... cup holders... of Whataburger fans.
Chris Elley & Cile Spelce Elley
Principals, Electro-Fish Creative
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