Unlike any other university commercials you've seen, this 3-spot campaign dares to respect the potential students viewing it by merging the genre of Slam Poetry with obscure Texas poetry. The images are all real Schreiner students doing real things in one of the most unique university environments anywhere.

Eletro-Fish worked with students and faculty to create an authentic representation of how they perceive their small university that offers an unparalleled learning experience and environment. We did all of this with the utmost respect for the primary teen and 20-something audience who is faced with choosing a university amid of sea of options and challenges. Everyone involved wanted this campaign to stand out and be authentic. That's what Electro-Fish does.

Client: Shcreiner Univeristy
Agency / Creative: Briscoe Hall
Production: Electro-Fish Films
Directors: Chris Elley / Cile Spelce Elley
Voice: James Wilson