Electro-Fish is home to some of the top talent in the media industry, including Senior Advisor Neal Spelce who has been a senior communication advisor to presidential candidate John McCain, Governor Ann Richards and Governor Mario Cuomo. Neal coached politicians on both sides of the aisle for critical engagements on national TV, in front of huge audiences and intimate interviews. A decorated journalist himself, Neal has personally interviewed seven U.S. presidents.

Also a former news anchor and life-long communicator, Cile Spelce Elley trains individuals and groups for all types of communication situations, from speeches to TV. Anyone who knows Cile will attest to her uncanny ability to light up a room with her personality. She brings this special energy to coaching situations and is able to magnify each person's public strengths. She shows you how you can most effectively capture a crowd in way that is unique only to you.

Neal and Cile are joined by Chris Elley whose career has spanned virtually every sector of communication, from news to entertainment. Chris holds an M.A. in Mass Communication with a focus in integrated marketing communication.

Electro-Fish frequently teaches communication and media strategy to Masters and PhD-level social scientists and the U.S. Military.

At the end of the day, it's about being responsive and being authentic. We're here to show you how to do that.

The stakes have never been higher. At the rate information travels today, media appearances can make or break your company or effort. So how do you position yourself to make your media appearance a raging success and prevent ineffectiveness or even disaster?

The senior staff at Electro-Fish uses their deep experience at all levels of media communication to train executives, ground troops and others in two primary ways:

1. Preventive Media Training - Generalized training for those who might encounter members of the media in their everyday duties
2. Event-Specific Media Training - Highly-specific preparation and training for a particular interview or media appearance

Whether you're appearing on the local news, The Colbert Report or running for national elected office, senior Electro-Fish staff customize training to meet your needs.

People sometimes think of media training as how to avoid the press. In the past, that may have worked, but Electro-Fish feels that the modern media environment demands a different approach that acknowledges that the press will cover your issue whether you speak or not. Our priority is to make sure you participate in the process as effectively as possible.

Whether you're a certified speech veteran in front of 30,000 people or facing a public audience for the first time, Electro-Fish coaches can get you to the next level. We always start with your stengths and comforts and have refined ways of dissolving those less effective habits. Every person is different, so one-on-one training is of the utmost importance. We can come to you, or you can practice with us in the stages of Austin Studios.

Some of the areas we cover are:

• Comfort on Stage
• Humor
• Brevity
• Key Message Development
• Scripting / Prompter
• Entry / Exit
• Q & A

Have a CEO or boss you think might benefit from one or more the above? Call our "My Boss Needs Electro-Fish" Hotline at 877-EFISH-01. Dial extension 202.

Sometimes you just need that additional perspective when it comes to your key messages. Electro-Fish strategists are here as an independent 3rd party that can help you perfect your key messages and convert those into actionable statements and strategies.

Many of our clients find this added service indispensible to their efforts. This perspective also means that the production side of our business integrates better with adertising, marketing and PR agencies because we already speak their languages.

One of the most effective ways to media train is to bring the pressure and pace of real-world news to you. With our extensive infrastructure of equipment, Electro-Fish can simulate:

• Full Nightly Newscasts
• Press Conferences
• One-on-one Interviews
• Satellite Interviews
• Embedded Media Teams

These efforts can range from small crews to very large, full-scale operations all designed to test and improve your organization's media response. Learning is the priority. If mistakes are going to be made, we want them to be made in simulation, so when the real event comes, you're ready.

Didn't get the training or simulation in beforehand and it's already happened? Need immediate help responding publicly to a crisis or re-shaping your initial response? Call Electro-Fish immediately at 877-334-7401 and Press 1. We can provide fast-response senior staff to help:

• Assess the Situation
• Assess the Media Response
• Present Possible Strategies of Response
• Generate Video News Release Content for Sensitive or Dangerous Environments