Unlike any other university commercials you've seen, this 3-spot campaign dares to respect the potential students viewing it by merging the genre of Slam Poetry with obscure Texas poetry. The images are all real Schreiner students doing real things in one of the most unique university environments anywhere.

Electro-Fish and Briscoe Hall Inc. worked with students and faculty to create an authentic representation of how they perceive their small university that offers an unparalleled learning experience and environment. We did all of this with the utmost respect for the primary teen and 20-something audience who is faced with choosing a university amid of sea of options and challenges. Everyone involved wanted this campaign to stand out and be authentic. That's what Electro-Fish does.

This is our video submission for the 2011 Doritos/Pepsi Crash the Super bowl challenge.

From the creative mind of David Blue Garcia.

Cholula: We don't spend much time on the table.

From the creative mind of David Blue Garcia.

A studious college kid is disturbed when his roommate returns from a workout. He knows that Hearos ear plugs can save him once, but how about twice?

Spec commercial shot for a Hearos ear plugs video contest.

From the creative mind of David Blue Garcia.