Calls to Action
Send in the special teams.
When the stakes are high, clients turn to Electro-Fish as a Special Teams Unit with a very specific objective. It's usually a goal that is so critical that an in-house team would not have the time, capability or resources to tackle it. This could range from raising a massive amount of capital to spiking membership to gaining approval by a group or government entity.
In these cases, Electro-Fish is brought in to focus solely on achieving the objective. We have an extremely-refined process that will allow us to achieve the following:
- Determine how to reach the highest value audience
- Understand the wants, desires and concerns of that audience
- Identify the genuine core beliefs and passions held by the client that will best resonate with the specific audience
- Emotionally and compellingly convey the genuine core beliefs and passions in a creative and authentic way
Every case is unique, but some of the possible actions include
- Executive speech coaching
- Brand-driven short films
- Media coaching
- Revised (often narrowed) statement of essential intent
- Employee authentic message training
- Revised marketing and communications plan
- Media-worthy events
Here are a couple examples:
Campaign for Texas |
University of Texas at Austin / GSD&M
Rather than deliver the traditional fundraising video of scripted talking heads, Electro-Fish authentically interviewed leaders in UT's efforts, as well as visionary community leaders and donors. Through a very intensive process we tapped into the real motivations and passions of those involved. This piece was a landmark in UT's successful effort to raise more than $3 Billion in capital funding.
Spring for the Water | Gazelle Foundation
Electro-Fish traveled with Gilbert Tuhabonye to the mountains of Burundi in East Africa to see first-hand how the efforts of the Gazelle Foundation are improving lives.
Blanton Museum of Art | 50th Anniversary
For years, The Blanton had traditionally approached their bi-annual fundraising push, and then they came to Electro-Fish to re-think the approach for the 50th Anniversary. Electro-Fish worked with museum leadership to sculpt authentic messaging for the effort and also produced a short film that is more akin to the art in the museum than a traditional request for support.